Search Engine Optimization
SEO, is the practice of creating websites in such as way as to improve search engine ranking in an organic search.
Organic Search
Organic search results are made up of those web pages that appear when a potential client uses keywords to call up specific sites that most closely match the information they are looking for. Organic search results are not paid for by businesses; they are the natural result of good SEO and search engine algorhythms.
Your company may have a beautiful website, but without well crafted SEO your site might as well not exist. The reason: Your site is all but invisible to search engines.